Change can be hard and traditions are not easily set aside, but in 2016 Eric Dyer, chairman of fundraising for the Rotary Club of Parker Cherry Creek Valley, decided to persuade the club to forgo their annual weekend barbecue and embrace the craft …
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Change can be hard and traditions are not easily set aside, but in 2016 Eric Dyer, chairman of fundraising for the Rotary Club of Parker Cherry Creek Valley, decided to persuade the club to forgo their annual weekend barbecue and embrace the craft beer trend to fund the club’s projects.
“It was a big deal to get the club to buy into doing that,” Dyer said, adding that the results quickly convinced everyone they had made the right choice. “Last year was substantially better than anybody expected … We made as much in a day as we did in three days the year before.”
Now in its second year, the Parker Brewfest, slated for Aug. 19 at O’Brien Park, has grown and promises to be as successful as last year’s inaugural event, which raised more than $40,000 to fund the club’s philanthropic projects.
At least 39 different brewers will be on hand to serve their unique beers and, so far, 1,250 passes have been sold. In response to early figures, and last year’s surprising success, the club has rented 50 percent more space at the park and more canopies to provide shade to thirsty patrons.
Speaking of percentages, Dyer mentioned that 100 percent of the net proceeds go to the Rotary’s charity work, with no administrative overhead. The straightforward system extends from the fundraising to the theme of the event: connecting beer lovers with the men and women who brew the ales, lagers and stouts they love to drink.
“The brewer is serving you their own beer,” Dyer said. “You can’t get more direct than that.”
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