Chaparral campaign highlights safe driving

DECA chapter's leaders focus on teaching ways to avoid risk

Staff report
Posted 12/4/18

Three student leaders of Chaparral High School's DECA chapter hope to teach students how to rise above risks to drive safe. Brock Mullen, chapter president, Sami Kuhns, vice president, and Quinn …

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Chaparral campaign highlights safe driving

DECA chapter's leaders focus on teaching ways to avoid risk

Posted

Three student leaders of Chaparral High School's DECA chapter hope to teach students how to rise above risks to drive safe.

Brock Mullen, chapter president, Sami Kuhns, vice president, and Quinn Bang, treasurer, are continuing this internationally recognized campaign into its fourth year. By hosting a variety of fun activities and educational events, they hope to continue creating safe drivers.

The campaign started a few years ago when the Colorado Department of Transportation contacted Chaparral High School because the zip code in which Chaparral is located, 80134, was in the top 10 in the state for teen driving accidents resulting in hospitalizations.

Chaparral DECA decided to partner with CDOT to do something to prevent teen car accidents.

DECA “prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality, and management in high schools around the globe” by giving students the chance to implement real business-like scenarios. Coming up with a creative way to promote safe driving was right up DECA's alley.

After the death of Taylor Llewellyn, a former student who died in a car accident with an unknown cause, the campaign became even more impactful for students. Since then, the campaign has been working each year to prevent more teen driving accidents and to create safe teen drivers.

This year #ChapDriveSafe Week included giveaways and activities to raise awareness about the top five injury-causing aspects of driving: speeding, distractions, drowsiness, not wearing a seat belt, and driving impaired. Each day of the week of Oct. 29 focused on a separate one of these five topics, accompanied by a slogan and activity.

Among the activities were students walking an obstacle course while wearing "drunk goggles," the Flight for Life helicopter landing on the soccer field during lunch for a discussion about the importance of safe driving, and passing out Smarties candies to students wearing seat belts while leaving the parking lot. Although the majority of the campaign was concentrated during Drive Safe Week, there will continue to be activities throughout the year to remind people to Rise Above Risk and #ChapDriveSafe.

Last year the campaign earned third place at Colorado DECA State Leadership Conference in the Public Relations category, earning it a spot to compete at the International DECA Competition for the second year in a row. The students in charge of the campaign hope to bring #ChapDriveSafe some international attention again this upcoming April at the International Career Development Conference in Orlando, Florida.

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