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Parker rebrands urban renewal authority

PAR becomes P3 in bid for clarity about mission


Parker's urban renewal authority, Parker Authority for Reinvestment, is getting a new name, and officials hope with it will come with a renewed sense of commitment to the community.

Partnering for Parker's Progress, or P3, will replace the old PAR designation. According to Weldy Feazell, redevelopment manager of P3, the change comes with a robust strategic plan, a renewed commitment to engaging the community and a refreshed brand.

“We did some outreach in the community last year, and asked businesses and residents about PAR,” said Feazell. “The feeling was that PAR didn't articulate what we were trying to do, and didn't communicate what we are here to do.”

“With this new brand, P3 is working toward eliminating misconceptions of a URA (urban renewal authority) by hosting a website that is up-to-date and user friendly and communicating clearly across all types of media,” a press release issued by P3 stated.

Feazell said she hopes the change will help residents of Parker better understand the purpose and goals of P3.

“We are acting proactively and trying to be forward-thinking,” said Feazell. “As we mature as a community, we need to make sure we take care of the development we have, especially in some older areas of town.”

The Town of Parker established PAR in 2006, with the goal of “encouraging investment and reinvestment within targeted areas of the community in an effort to enhance and preserve the town's vitality …” according to the PAR mission statement website.

According to Feazell, that includes updating and maintaining older developments within the town, including redeveloping some areas completely.

“Community members call and complain about certain areas of the town, and it's our job to help figure out the best way to improve, or redevelop them,” said Feazell. “The Cottonwood King Soopers area is a perfect example of taking a space that was run-down, and developing it into a great neighborhood place.”

“It's not just a new name,” said Jason Rogers, director of P3. “It's a commitment to being transparent, accountable and fiscally responsible.”


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