A community effort to encourage the right growth in the right places in downtown Parker has been recognized for its visioning and branding.

According to a news release, the My Mainstreet Project by Partnering for Parker's Progress won the Silver Circle Award for Community Visioning and Branding from 3CMA (City-County Communications & Marketing Association).

The award recognizes programs that promote “deliberations among diverse community interests in order to guide a community decision on future direction and vision,” the release said.

The goal of the My Mainstreet Project was for P3 to partner with town residents, business owners and developers to define what the community wanted to see developed on four sites in downtown Parker and what was feasible for the private market to develop.

In 2018, P3 engaged Parker residents online through surveys on Let's Talk Parker and social media outreach, as well as through multiple in-person events, after which the findings were shared with the community through electronic newsletters and social media. These interactions helped shape the downtown vision for Parker and, at the end of the project, P3 was armed with a set of guidelines for developing four sites in downtown Parker to guide future investment in the space.

3CMA is a national association of local government communicators. The 3CMA Savvy Awards had more than 900 award submissions this year, and the top three in each category were recognized. This is the first award for Parker from 3CMA.