Outreach draws ideas for downtown

Craft beer, food, retail among top desires of residents

Posted 1/2/19

Craft breweries, restaurants and retail. Those were the three top desires from Parker residents as a result of the My Mainstreet Project, which wrapped up officially Nov. 26. The My Mainstreet …

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Outreach draws ideas for downtown

Craft beer, food, retail among top desires of residents


Craft breweries, restaurants and retail.

Those were the three top desires from Parker residents as a result of the My Mainstreet Project, which wrapped up officially Nov. 26. The My Mainstreet Project was a first-of-a-kind effort from the town to request public input about the future development of downtown, including the amenities, look and use of four main lots along East Mainstreet.

Weldy Feazell, the redevelopment manager for the Partnering for Parker’s Progress, or P3, the town’s urban renewal authority, said the results of the My Mainstreet Project will help direct developers to what should be brought to downtown based on public input, market analysis and permitted uses.

“We typically only feel passionately for or against something, and sometimes that middle voice gets lost,” Feazell said. “You have people on opposite ends of the spectrum and people that fell in the middle, so that was really fun to see compiling.”

Many of the desires from residents somewhat reflected both the results of the market analysis and the permitted uses, and some did not. Feazell said poor communication from the town and P3 resulted in some instances of residents not knowing what could go in the vacant lots.

“I realized what we needed to do a better job of explaining was more the realization (that) I need to step back and explain this a little bit differently,” Feazell said. “You don’t realize what you’re not communicating. I’ve got to step back and say, ‘No wonder they’re concerned about this specific issue.’ It really was eye-opening to me to see what we could improve in our communications.”

The results of the My Mainstreet Project identified four main sites as focal points for development — labeled sites A through D on the document found on P3’s website.

P3 is currently waiting to announce a commercial broker to help market the four lots to developers sometime in early January. From there, developers will decide what to build based on the project’s findings.

Feazell said there is still a chance for public input as developers decide what goes on each portion of land. Feazell said the town and P3 are working to find ways to further engage the public.

Here are the results of the My Mainstreet Project relative to each proposed site.

Site A — 19801 E. Mainstreet

Site A is the smallest property in the P3 discussion, at just under 1 acre or 40,815 square feet. On the corner of Victorian Drive and Mainstreet, the lot is zoned for Greater Downtown.

Public input on the lot reflected a desire to bring a restaurant, craft brewery or small-scale retail to the area. Market analysis and permitted uses tout the space for professional offices, multi-family housing or a single-use restaurant or brewery.

“On some of the sites, it doesn’t have to be one or the other,” Feazell said. Feazell said many of the sites can have more than one use, such as Site A. “You can have a craft brewery on the first floor and maybe a loft on the floors above … When we’re out talking to people face-to-face, we’re really trying to dig into that look and feel — that was what led into the Visual Preference Survey.”

The P3 used the Riverwalk in Castle Rock as an example for the site’s development approach. The Riverwalk is an under-construction, mixed-use multi-family residential project in downtown Castle Rock.

Site B — 20000 Pikes Peak Ave.

Site B is a strip of vacant land just north of the PACE Center on the corner of South Pine Drive and Mainstreet. The site is 1.4 acres, or 60,984 square feet, and is zoned for Greater Downtown with land use labeled for Historic Center.

Public input for Site B includes a farmer’s market, boutique retail or unique shops and a restaurant. Market analysis and permitted uses call for a retail and restaurant complex, restaurant or a bar, distillery or brewery.

“PACE Lot 2 is challenging,” Feazell said, “making sure the view for PACE Center is still there from Mainstreet and really being very thoughtful about how we’re going to lay that site out.”

The project model for Site B is the Eastbridge Town Center in Stapleton, a 30,000-square-foot cluster of retail and restaurants.

“I think the land in front of the PACE Center has such a great opportunity to activate that site and support the PACE Center at the same time and get more activity on that site for the PACE Center and the general arts community,” Feazell said. “I think it has a great opportunity to make sure that it’s improving that part Mainstreet.”

Site C — 20085 E. Mainstreet

Just west of the Douglas County Public Library downtown, Site C is about 4 acres of land planned for mixed use and zoned for Planned Development.

The public expressed desire for a restaurant, small-scale retail, art gallery or bar, distillery or craft brewery in this area. Other options based on market analysis and permitted uses call for a boutique hotel or retail and restaurant complex.

P3 used The Move in downtown Castle Rock as the project approach for Site C. The Move is a 50,000-square-foot office building.

Site D — East of Pine Drive

The largest chunk of land in the P3 My Mainstreet project, Site D has the greatest potential for a plethora of development options. The site is 24 acres east of Pine Drive, where Mainstreet comes to an end. Development options call for potentially extending Mainstreet along this development.

According to public input, the best fit for this space would be an outdoor marketplace, featuring shopping, food and service retail, a Whole Foods or Trader Joe’s, outdoor retail or restaurants. Other possible uses include mixed use with residential or multi-family residential.

The Origin Hotel in Westminster is one development model for this site. The Origin Hotel is a proposed boutique hotel with a Marcyk’s Fine Foods grocery store.

“Pine Curve is a very large site and there are a bunch of different ways it could be developed,” Feazell said, “(With) conceptual site plants, there was not one favored over another … (We’re) really making sure we have more public input.”


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